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The Four Cs of Diamonds
Diamond Education

diamondsAt Meierotto Midwest Jewelers, loose diamonds are our specialty. We take great pride in the knowledge and expertise of our staff. It's one of the reasons so many people trust us to treat them fairly and to provide high quality diamonds and diamond jewelry.

Many people in the process of buying a diamond have heard about the "four Cs". This refers to the four primarily characteristics of diamonds that give them uniqueness and value - cut, color, clarity and carat weight.